It is one thing to just have a website built for your personal use or business. However for a website to be successful and more likely to stand out in the competitive world of the internet, it is important to have a clear vision and goal for your website. Make the choice easy for potential and existing customers to not only visit your site, but to want to explore your site and even recommend other people to visit too.
Tip 1: Clearly define your product or service for your customers
Your website must be clear and easy to navigate through. Whilst it will be with the best of intentions, if you provide your client with a complex website, too many pages or options your customers may become confused or overwhelmed and will not want to stay on your site.
To bring this back to basics, be very clear about what you offer to your clients. Do you offer a particular product or service? Define this offer for your client and be able to show them why they should select you over and above another competitor in your niche.
Tip 2: What do you want your customers to do?
Once you’ve made what you have to offer clear to your customers, the next important step is being clear about what you’d like your customers to do. Before you can expect your clients to act on this intention, you must first have this clear vision in your own mind.
- Do you want to inform them?
- Do you want them to ask you for a quote?
- Do you want them to call your office?
- Do you want them to purchase a product directly from your site?
- Do you want them to leave their details?
- Do you want them to refer a friend?
There are endless actions you can expect from your customer, so be clear about this and your purpose for the clients visit to your website.
Tip 3: What do you like and dislike from competitor sites?
Now that you know what you want from your website & how you want to connect with your customers, the final step is looking at what your competitors are doing. There may only be a few sites, or there may be many. Regardless, take the time to have a look at them to see what they offer and how they structure their site. What do you like about what they provide to their visitors, and what do you dislike? How is their webpage formatted, and if you were a customer would you want to engage with them?
Following these clear and easy steps are just the beginning to creating a website that will leave a lasting impression on your clients and rise above the competition in your niche.
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