Taking Digital Marketing to the Next Level
Don’t feel overwhelmed – our experts are here to make your content marketing journey easy. We’re not just pros at creating brilliant content. We take the time to get to know your business and identify what your online brand needs. We determine where your target audience is hanging out, and create your content plan from your specific online business goals. We also monitor success by analysing your website performance.
A Content Creation Strategy For Your Business Type
Create content for your business that connects. There’s a clear distinction between B2C and B2B content marketing. Regardless of your business type, we know how to grab the attention of your ideal audience and guide them to wanting to do business with you.
As a leading content marketing agency in Melbourne, we generate engaging content that people WANT to read. Better yet, we share this content with your ideal audience so that you can generate and convert more high-quality leads.
B2C Content Marketing
As a business-to-consumer (B2C) company, customer retention and repeat business sales keep your business alive. You rely on not just attracting retail customers, but you want them to keep coming back for more. We help you create a content strategy aligned with your business type and goals. We generate content that resonates with your target audience, so they can understand what you have to offer and how it will benefit them.
B2B Content Marketing
When your business is servicing the success of other businesses, you and your brand must be seen as trustworthy and a valuable asset to the marketplace. Content marketing for a B2B company isn’t just about generating leads right now but also potential customers in the future. Your business grows by building ongoing relationships with the ideal industry experts in your field. You need a well-developed content marketing strategy that nurtures them with your ongoing messaging.
Ready To Start Your Content Marketing Plan?
If you’re ready to get your brand heard and stand out in a competitive online world, then have a chat to one of our friendly team today. We help you turn words into paying leads, generating better ROI for your business and brand recognition.
Content Marketing FAQ’s
What is Content Marketing?
How Can Content Marketing Help My Business?
How Can You Deliver A Lot of Content At Scale?
When it comes to digital strategies and lead generation, it’s important to partner with someone who truly understands the role of content in developing your brand. We work with many different industries Australia-wide, from smaller businesses up to bigger corporate brands.
We know what it takes to deliver content at scale across many different channels while remaining engaging to your customers. Our team works with you to identify where your clients like to hang out online and how to generate content at scale across each platform. Your campaign ensures that your branding is upheld to the highest standard with meaningful content.
What Content Marketing Services Do You Offer?
We offer you high-quality content creation that reflects you and your brand. Depending on where you are with your digital strategy, our team can help you with:
- Website Content: create optimized and meaningful content for your website. This includes services page content, product descriptions, blog articles, and more. No matter what your business size or type, we can tailor content that speaks directly to your target audience.
- SEO: content marketing for your website is more than just keywords and meta tags. A strong content development strategy will also include search engine optimisation (SEO) to ensure that our content is relevant, shareable, and of high quality.
- Social Media: breaking down your content and distributing it in a meaningful way across different social medial channels. With your particular industry in mind, we aim to create a consistent message for your brand, wherever your audience is located.
Which is the Best Strategy - Content Marketing or SEO?
SEO is designed to attract your ideal customers to your website. This is done through Technical, On-Page, Off-Page, and Local SEO. Content Marketing is about getting your message out there to a wider audience through social media platforms. It’s about building brand awareness so that people get to know and trust you better.
When putting together a digital marketing strategy for your business, the best strategy is to use a combination of the two.
Why Should I Use A Content Marketing Agency?
A content marketing agency like Elevate ensures that you are targeting the right audience with your online marketing. It’s not just about creating great content across multiple channels that outshine your competitors. You also need content that will build trust, loyalty, and sales for your business.
Elevate creates written content and blogs for your website and delivers this in a meaningful way across multiple platforms to reach your audience and increase your online footprint.