And How Can A Content Marketing Consultancy Help Share Your Message Online?

Social media can seem like a really overwhelming place for both experienced and newbie users. Different platforms, changing algorithms, your carefully crafted content not being seen – there are many reasons why companies are reluctant to post on social media.

And we get it. It takes up a lot of time and isn’t always easy. But you really can’t afford to not be using this resource in 2022. Trust us, your main competitors are.

Elevate Websites is a Melbourne content marketing consultancy that creates the right kind of content for different social media platforms. This helps your brand reach new and existing customers, regardless of where they spend time online.

Our team knows how to optimise the content, take the hassle out of posting and ensure your company’s voice is authentic and heard. After all, if your competitors are posting and your potential customers are searching, you really need to make sure you have an engaging and memorable presence that puts you ahead of the rest.

Not sure if a social media content strategy is what your company needs? Here’s why we think your business needs to post on social media…

How A Content Marketing Consultancy Helps to Share Your Online Message


The Top 5 Reasons You Need to Post on Social Media

As a leading content agency in Melbourne, we get asked a lot about whether posting on social media really works. Our answer is always yes!

It’s important you tailor the content to the platform you’re posting on and the audience you’re posting to. You also need to stay consistent with your brand and be authentic.

Customers want to hear your voice and what you have to say about your industry. When done correctly, social media can really help your company reach its potential.


Reason #1: Help Build Trust With A Consistent Social Message

With over half of the world using social media (a whopping 4.62 billion people), it’s essential you make your audience trust your brand and your services.

There are plenty of untrustworthy companies out there, and it’s important you stand out for all the right reasons.

Regularly posting on social media about recent projects, reviews, your experience and industry knowledge will help customers trust your services and capabilities. Customers, of course, are more likely to book an initial consultation with or buy a product from a company they feel confident about.


Reason #2: Increase Your Online Brand Awareness

Different social media platforms allow you to connect with different audiences. A content marketing consultancy can help you to create the best posts for different people using various channels.

The more good quality content you produce, the more people will start to associate your brand with the expertise you provide.

A content strategy agency will develop a thought-through plan that incorporates different ways of engaging customers and really making you stand out.

You need to consider what you want your customers to know about you, how you come across and what sort of content will get them commenting, sharing and – ultimately – becoming a customer.


Reason #3: Make Your Online Message All About You

Humanising your company is a really important part of social media marketing. Not only are humans naturally intrigued about the people behind a brand but giving your posts your unique touch makes them come across as more authentic.

Authenticity makes people trust you and this is a hugely important part of your business’ presence online.

Social media is a great way of backing up what you say on your website. Sharing relative articles or engaging videos can help prove this, especially if you claim to be customer-oriented or a leader in your industry.

Your potential customers will like getting to know you and how your company works before committing to becoming a customer.


Reason #4: Increase Website Traffic

A big reason why companies should be posting on social media is to drive traffic to their website. That’s because your website is where customers are more likely to buy your products or services.

If you post a new blog, update your opening hours or launch a new product, social media is a great way to keep your customers in the know. Include engaging CTAs and links to your website so readers can easily find the information or product you’re referring to.

Social media can also indirectly help with search engine optimisation (SEO). Although search engines don’t rank links from social media as they would with links from other authority sites, they’re still important. Shares, comments, likes and backlinks are all indications that your posts are useful for your target audience (which search engines like, meaning it’s good for SEO). Social media profiles are also a great way to rank and dominate the first-page search results naturally.


Reason #5: Social Media Helps To Boost Online Sales And Traffic

At the end of the day, we want to increase the customer base we have and improve our sales. Social media is an effective (and free to set up) way of connecting with new customers, staying top of mind for existing customers and posting about updates and offers.

The variety of ways you can engage with your audience allows your brand voice to come across clearly and drive customers to the point of sale. Good quality content will lead to sales and make you feel like the effort was worth it!

Content Marketing Consultancy Helps to Boost Online Sales and Traffic


How Can a Content Marketing Consultancy Help?

As a creative content agency, Elevate Websites has vast experience using social media to help companies in Melbourne and across Australia reach their target audience.


Social Media Platforms We Recommend Using For Your Business

We offer content strategies for the following social media platforms to help businesses boost sales, deliver consistent messages, and connect with customers.



Facebook has certainly changed over the years, as has its target users. It’s still, however, one of the most influential social media platforms for businesses.

A business profile allows you to share important information about your company, services, products, and upcoming events. You can also share relevant articles, blogs and updates that your customers will find useful.

At Elevate Websites, we tailor content specifically to your company and customer base. We write engaging articles so that your brand voice comes across clearly and you regularly appear in your audience’s newsfeed.

Facebook Content Management



LinkedIn was once thought of as an exclusive social media platform for professionals. Over the years, however, this platform has evolved to be much more inclusive of different industries and an important marketing tool for businesses.

We produce industry-relevant content that appeals to business audiences while keeping your branding engaging and consistent.

LinkedIn Content Management



Instagram really allows you to tell the story of your business through creative pictures, videos, memes and interactive functions.

Creating a community of followers who like to engage with your posts can help drive traffic to your website and generate sales.

When working with a content agency, you can be sure that they’ll provide eye-catching posts that users will love to share, comment on and interact with.

Instagram Content Management



Twitter is a great platform to share relevant articles, news stories and updates with your followers. You can really show your brand’s personality and voice and connect with new customers.

We will provide you with engaging content specifically created for your company’s target audience that’s informative and fun to read.

With a strong Twitter presence, you can ensure customers will come back time and again to interact with your brand and book your services or buy your product.

Twitter Content Management


Why Choose Elevate Websites As Your Content Marketing Consultancy?

We have clients across Australia who choose to partner with us because we’re a different kind of content marketing consultancy.

Our specialised team takes the time to get to know your business and develop a social media strategy that works for you. We understand how important it is that we deliver the exact message you want to convey in an engaging way that your customers (and potential customers) will love.

Our content creators can provide interactive posts for all four social media platforms that will keep your brand voice strong, build trust, generate website traffic and boost sales.

We’re experts in the field with years of experience and know exactly how important social media is for any business in 2022. Contact us today to see how Elevate Websites can boost your social media presence and strengthen your business online.